Talkback Snacks Shopify eCommerce Design & Build

Project overview

Talkback Snacks makes spicy shortbread with personality. I led the Shopify eCommerce design and custom 2.0 theme build—creating a playful, conversion‑ready storefront that turns “sweet meets heat” into a smooth shopping experience.

The brief

  • Launch a fast, on‑brand Shopify site with a small‑but‑mighty product range.
  • Make it instantly clear what Talkback sells and why it’s different.
  • Prioritize quick purchase paths, mobile performance, and trust signals.
  • Keep the CMS flexible so the team can manage products, content, and promos without code.

GoalsImprove first‑time clarity and product discovery.

  • Drive add‑to‑cart from the homepage and collection tiles.
  • Communicate proof points (locally sourced, small batch, nothing artificial, no seed oils).
  • Strengthen on‑page SEO and Core Web Vitals.
  • Grow email list via a clean, low‑friction signup.

Role & tech

  • Role: UX, UI design, Shopify theme development, CRO, performance, SEO, QA, launch.
  • Tech: Shopify 2.0, Liquid, JSON templates, Shopify CLI, HTML/SCSS/JS, Metafields, GA4, GTM, Klaviyo.
15
View Live Project