Chewlish Frozen Lychee Bites – Frozen Fruit Packaging

 

Chewlish Frozen Lychee Bites is a frozen fruit packaging design project for a tropical snack brand targeting health‑conscious consumers. The goal was to create a stand‑up pouch that clearly communicates “frozen lychee bites”, looks premium in the frozen food aisle, and performs strongly in online marketplaces. This project covers full packaging design, print‑ready artwork, and 3D product mockups.

Project Overview

Chewlish wanted packaging that:

  • Highlights the natural, no‑added‑sugar recipe
  • Feels playful and tropical while remaining clean and professional
  • Works across retail shelves, DTC shipping, and e‑commerce photography

To support these goals, I designed a resealable frozen fruit pouch with a strong brand hierarchy and clear front‑of‑pack messaging such as “Perfect for Smoothies & Toppings”.

Design Strategy

Color & Typography

The color palette combines:

  • Deep magenta for flavor intensity and brand recognition
  • Soft cream for readability and a clean, minimal feel
  • Lime green wave accent to cue freshness and natural ingredients

Typography focuses on legibility at distance with bold, uppercase “LYCHEE BITES” and a contrasting “frozen” label. Supporting copy uses a friendly sans serif to keep the brand accessible.

Imagery & Visuals

  • High‑quality lychee fruit photography to show the real product
  • Smoothie and dessert imagery to suggest multiple uses: smoothies, cocktails, toppings, and wholesome snacks
  • Background gradients and soft lighting for a fresh, chilled atmosphere

Packaging Details

Front of Pack

The front layout highlights:

  • Product name: “Frozen Lychee Bites”
  • Benefit list: All Natural, No Added Sugar, Rich in Antioxidants, Excellent Source of Vitamin C
  • Serving suggestion image with a lychee drink

Back of Pack

The reverse side features:

  • Full nutrition facts panel
  • Ingredient list and storage instructions (“Keep Frozen: Reseal after opening”)
  • Icon set for “Guilt Free”, “Eco Friendly”, and “100% Natural”
  • Brand story area with “Manufactured by Chewlish Tropicals, USA”

This structure ensures regulatory compliance while keeping the layout organized and easy to read.

3D Mockups & Presentation

To support marketing and online sales, I created multiple 3D mockups of the frozen fruit pouch:

  • Front and back pouches on a clean pedestal
  • Three‑pack hero arrangement for category banners
  • Close‑up detail shots of nutrition facts and front benefits
  • Lifestyle scene with a model holding the pouch to show scale and usability

These visuals are optimized for product pages, social media campaigns, and digital ads.

Results & Services

The Chewlish Frozen Lychee Bites packaging gives the brand:

  • Strong shelf impact in the frozen food aisle
  • Clear communication of health benefits and product usage
  • Consistent visual identity across print, photography, and digital channels

If you need frozen fruit packaging, snack pouch design, or food and beverage branding, I can help you create production‑ready packaging and marketing visuals.

Call to Action

Ready to design packaging for your next frozen food or beverage product?

  • Visit: www.webdevhabib.com
  • Email: contact@webdevhabib.com
  • WhatsApp: +880 1316630005

Let’s work together on your next packaging or web project.

 

2
View Live Project